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How to grow your reputation (and business) in competitive fields
Two things. One, I don’t know about the ethics of posting an article from HBR that allows you to read 5 free articles and then has a paywall in place [I ALWAYS link back to OC, but please let me know your thoughts on this – I do appreciate knowing if I’ve pissed somebody off]. I also…
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Rebrand, redirect and/or consolidate (?)
You might want to read Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands? by Mr. Fishkin over at Moz. In this most excellent and helpful post, Fishkin “…offers some guidance to marketers who are wondering whether a rebrand/redirect is right for them, and also those who are considering consolidating multiple sites under a single brand.” Enjoy.
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Middle Man
Interesting sociological experiment: Post this in your work space and see who finds it funny. Comic by Rob DenBleyker, Cyanide and Happiness on Explosm.net