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Core metrics for measuring marketing’s financial performance
On Marketing Metrics This is an excellent white paper on marketing metrics. It applies to any industry (paper’s focus is on healthcare). Developed by the Society for Healthcare Strategy & Market Development, it’s worth your time. Below is the intro and link. [See also Analytics: Let’s Defer to Avinash Kaushik] HAVE YOU BEEN IN THIS MEETING?…
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How to stay skeptical of metrics
Question the Metrics I love this post. Originally titled, Misleading Types of Graphs For The Media, it not only tears down the repeated claims and promoted metrics of video dominance, traditional media reach and more, it also questions info we are presented and often take for granted. Much like Nate Silverman discusses in The Signal and…