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Tag: psychology

  • Powerful lessons that will help you craft your brand

    Powerful lessons that will help you craft your brand

    Branding is powerful. It associates an array of associations with a commodity. Successful messaging and branding makes it about you, the customer. An excellent and not-so-excellent example of branding happened during this past year. Donald Trump understands its power. Hillary Clinton did not. The reason. Trump’s brand messaging was focused solely on “Make America Great…

  • How to get work done (when you don’t feel like it)

    Holidays are over and it’s back-to-work time. Not feeling inspired in the dreary month of January? No worries – I especially appreciated artist Chuck Close’s observation that “Inspiration is for amateurs.  The rest of us just show up and get to work.” There’s that project you’ve left on the backburner – the one with the…

  • For better creativity, protect your alone time

    In my experience, the office has never been a particularly conducive place for creativity. Instead, it likes to pop out at times when I used to least expect it, such as during runs, or washing dishes (as mentioned in this article by HBR). I am a big proponent of time away from the office but…

  • Optimistic People All Have One Thing In Common: They’re Always Late

    Hmmm… I’m usually on time. Don’t know what that says about me. Here’s the article with a big ht to Wait But Why: Alexis Ren I woke up at 6 am this morning, three hours before I’m supposed to be in the office, and was still 10 minutes late to work. This is pretty standard…