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Tag: social

  • Seven thoughts on effective social campaigns

    The original hed was The 7 Secrets to the Most Effective Social-Media Campaigns which was a little click-baity for my tastes but, nonetheless, the post had some good tidbits. My biggest takeaway? “Filter out mobile traffic” on paid social media ads, which after reading, made sense. What do you think? — I’ve resisted social media advertising for a long…

  • Why no one pays attention to your marketing

    Moz is one of those companies that really understands that sharing great information and helping others to understand (“Youtility” as Jay Baer calls it) the intricacies of digital marketing puts them on the map as accessible professionals. Rand Fishkin often contributes to a feature called “Whiteboard Fridays” which are always worth a watch/read. Below is just one of a number…

  • 12 social media tips for business

    12 social media tips for business

    Ah, social media. Still the wild west of marketing and populated with a mix of guns for hire and snake oil salesmen who, unfortunately, outnumber the authentic Gary Coopers out there. Sigh. I despise watching businesses that don’t have the time to understand what social can really do for their business get taken advantage of by folks promising more followers and…