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Tag: social media

  • Invisible on Google? The Zero‑Presence Tax Draining Downtown Pullman

    Invisible on Google? The Zero‑Presence Tax Draining Downtown Pullman

    If Google can’t find you, students definitely won’t. And yes, that’s money walking to someone else’s register. Downtown Pullman is rebuilding momentum. The core just came through a heavy streets-and-sidewalk refresh, Market on Main is turning Saturdays into a habit, and there are real sparks of optimism that downtown can be a destination again. But…

  • On B2B Social Media

    On B2B Social Media

    B2B social media is tough. Let’s go through what you are facing and solve this common issue together. You are setting up the social accounts. Others find out and are excited. Yes! They say. Free advertising – let’s blast out our promotional messages on social. No, no, no, no, no, no… I have no idea…

  • The Quick Guide to Social and Search Advertising Character Space

    The Quick Guide to Social and Search Advertising Character Space

    Social and Search Advertising Character Space While social and search advertising on LinkedIn, Facebook, Twitter and Google AdWords can be effective if done right, sometimes the planning around what you can fit into your ads gets a little tricky. Between what the client wants (or you) and traditional creative, there are going to be compromises.…

  • The Internet: It’s time to talk

    On the Internet… Although this isn’t about digital marketing, we all play in the same sandbox. Walter Isaacson, CEO of the Aspen Institute, has a few thoughts about how we can make the internet a better place for everyone. The internet is broken. Starting from scratch, here’s how I’d fix it My big idea is…

  • Social Media: Boost your career

    Remember the post, Social media: Is it time to quit? – here’s an interesting response: Don’t Quit Social. Put It to Work for Your Career Instead. As director of digital communications and social media at the career site Monster, I read, “Quit Social Media. Your Career May Depend on It,” with great interest. The author argues that social…