Tag: social media

  • Social media: Is it time to quit?

    Writer and blogger —Cal Newport, an associate professor of computer science at Georgetown University and the author of Deep Work: Rules for Focused Success in a Distracted World— opines in the NY Times that social media can be harmful to your career. What do you think? Quit Social Media. Your Career May Depend on It.   I’m a…

  • Who else wants to create a fantastic social media proposal?

    Who else wants to create a fantastic social media proposal?

    Let’s write a social media proposal It’s always best to personalize your approach with a potential client, but here is a link to helpful tips on what you need to include in the social media proposal. Best of luck and go get ’em! [Also see Outstanding Free Marketing Tools You Need to Know About] “Well-written social…

  • For folks wondering about B2B social selling

    For folks wondering about B2B social selling

    B2B Social Selling More and more folks prefer to get information online than engage a salesperson. They search out more objective information from internet recommendations. Three out of four B2B buyers rely on social media to engage with peers about buying decisions. In a recent B2B buyers survey, 53% of the respondents reported that social media…

  • ‘Best practices’ may not be best after all

    ‘Best practices’ may not be best after all

    “According to best practices…” How many times have we heard this hoary phrase? It can be especially interesting to hear when used as an one-note explanation for doing things a certain way. So, let’s take a step back. The Problem When someone states their position/request because it is “best practice,” the first question that—should—come to mind is, “According to…

  • Social media meltdowns highlight the power of the audience

    Social media meltdowns highlight the power of the audience

    With social media, “The audience has more control than anyone realizes.” Well, except for those who spend their days with social. We see it all the time and most recently with Martin Shkreli, who backed down after pursuing a doomed and short-lived battle against the internet. Although the below article is over a year old,…