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Tag: social media

  • Seven thoughts on effective social campaigns

    The original hed was The 7 Secrets to the Most Effective Social-Media Campaigns which was a little click-baity for my tastes but, nonetheless, the post had some good tidbits. My biggest takeaway? “Filter out mobile traffic” on paid social media ads, which after reading, made sense. What do you think? — I’ve resisted social media advertising for a long…

  • Welcome to the Social Media Election

    Social Media – Think most everyone saw this coming. Getty Social media is driving the 2016 presidential race, as candidates of both parties increasingly view Facebook, Twitter and Instagram as key battlegrounds in the fight for the White House. Campaigns have used social media in past elections. But in recent months, it has threatened to…

  • The FTC’s Endorsement Guides: What People Are Asking

    The FTC updated its Social Media rules. If you do any marketing and/or advertising in this area you should probably take a look at the changes or at least read an overview. Below are the areas and inquiries with which the FTC is most concerned. Answers to questions people are asking about the FTC’s Endorsement Guides,…

  • 12 social media tips for business

    12 social media tips for business

    Ah, social media. Still the wild west of marketing and populated with a mix of guns for hire and snake oil salesmen who, unfortunately, outnumber the authentic Gary Coopers out there. Sigh. I despise watching businesses that don’t have the time to understand what social can really do for their business get taken advantage of by folks promising more followers and…