Marketing communications Spokane
Couldn't get enough social media goodness, even after #SocialBizGu? Join the Greater Spokane PRSA Chapter for... Social Media Bootcamp 5.0!
My presentation: Measurement Matters. Most PR professionals understand the importance of measurement in reaching goals. And most authentic social media practitioners realize that likes, followers, fans, RTs and favorites are not reliable indicators of social medias performance or success. While we use social media to mitigate risk, extend brand awareness and create dialog, proving the value of real-time marketing communications in terms executives understand continues to be a challenge. We will look at a short-term promotional effort showing how social media can drive sales with the right amount of preparation and share how you can establish the value of your social media efforts.
About Paul: As Northern Quest Resort & Casinos interactive communications strategist, Paul is mainly responsible for NQRCs expanding social media efforts, and to a lesser degree, website management and e-mail campaigns. From Facebook to Twitter, YouTube and Pinterest, NQRCs online presence has grown considerably over the past year and Paul looks forward to future innovation and opportunities as he cultivates brand awareness, community relations and property visits via digital means. Paul has a long history of marketing communications experience, getting his first taste of it at a Silicon Valley startup and working in varied roles such as art gallery director, journalist/digital producer, small marketing business owner and university communications instructor.