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Tesla and the paradigm shift
Read more: Tesla and the paradigm shiftReading about Elon Musk and Tesla, I remember reading what seemed like heady material in a PR course taught by the inimitable Prof. Steve Blewett a few years back. Titled The Structure of Scientific Revolutions by Thomas Kuhn, more than a few of us were confused as to why we were reading a book by a renowned…
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Startup marketing guide
Read more: Startup marketing guideNeed to start putting that entrepreneurial marketing plan together? Although the “PR” section is not as relevant as it used to be, this is an excellent startup marketing checklist. Here we go: The Ultimate Guide to Startup Marketing Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight…
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Analytics? Let’s defer to Avinash Kaushik
Read more: Analytics? Let’s defer to Avinash Kaushik:Want to get up to speed on the world of digital analytics relatively quickly? Follow Avinash Kaushik‘s blog Occam’s Razor. He writes and speaks on analytics in way that is easy to grasp and you can start implementing some great ideas right away. Here’s a recent post: Speed, Focus, Smart Insights: 5 Google Analytics Custom…
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How the Navy SEALs train for leadership excellence
Read more: How the Navy SEALs train for leadership excellenceOn Leadership – continuing the Navy SEAL theme… Although producing excellence, incentivizing excellence, incorporating new ideas from the ground and leading by example is a matter of life and death with SEALs, organizations who wish to remain competitive can adopt the same strategies. Originally posted on HBR. Almost every world-class, high-performance organization takes training and education seriously.…
