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90-Day Goals: Why They Work

I’m becoming a fan of 90-day goals. Why? Read on: — I’m a big believer in setting goals. I’ve been following a system I created for myself in 1989. It’s worked dramatically for me, and it’s worked dramatically for others. I’d like to share it: I promise it can work for you… Why 90 Days? When…
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September 20, 2015
Seven thoughts on effective social campaigns

The original hed was The 7 Secrets to the Most Effective Social-Media Campaigns which was a little click-baity for my tastes but, nonetheless, the post had some good tidbits. My biggest takeaway? “Filter out mobile traffic” on paid social media ads, which after reading, made sense. What do you think? — I’ve resisted social media advertising for a long…
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September 13, 2015
Tesla and the paradigm shift

Reading about Elon Musk and Tesla, I remember reading what seemed like heady material in a PR course taught by the inimitable Prof. Steve Blewett a few years back. Titled The Structure of Scientific Revolutions by Thomas Kuhn, more than a few of us were confused as to why we were reading a book by a renowned…
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September 6, 2015
Startup marketing guide

Need to start putting that entrepreneurial marketing plan together? Although the “PR” section is not as relevant as it used to be, this is an excellent startup marketing checklist. Here we go: The Ultimate Guide to Startup Marketing Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight…
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August 30, 2015
Analytics? Let’s defer to Avinash Kaushik

:Want to get up to speed on the world of digital analytics relatively quickly? Follow Avinash Kaushik‘s blog Occam’s Razor. He writes and speaks on analytics in way that is easy to grasp and you can start implementing some great ideas right away. Here’s a recent post: Speed, Focus, Smart Insights: 5 Google Analytics Custom…
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August 29, 2015