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For folks wondering about B2B social selling
B2B Social Selling More and more folks prefer to get information online than engage a salesperson. They search out more objective information from internet recommendations. Three out of four B2B buyers rely on social media to engage with peers about buying decisions. In a recent B2B buyers survey, 53% of the respondents reported that social media…
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Marketing: How to step outside the ‘bubble’
Countless times in marketing strategy meetings, I have heard sentences beginning with and/or containing “I” or “my.” “I wouldn’t respond to/click on that.” “My friends and I thought the idea was great.” “That’s how I would do it/buy/respond.” Not wanting to invalidate a personal POV, especially from a boss or executive, many stay silent. And then…
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For Delegation to Work, Coaching is Necessary
For Delegation to Work, Coaching is Necessary Delegation: Senior leaders want to believe that delegating a task is as easy as flipping a switch. Simply provide clear instructions and you are instantly relieved of responsibility, giving you more time in your schedule. That’s…
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8 Fascinating Must-Read Books for Entrepreneurs, Marketing and Business
With some extra drive time, I caught up on some book reading (or listening in this case). Here are the best so far. The Big Short: Inside the Doomsday Machine See the movie and read the book or vice versa. Either way, you’re in for a terrific ride. In a riveting fashion, Michael Lewis describes and…