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Tag: business

  • Powerful lessons that will help you craft your brand

    Powerful lessons that will help you craft your brand

    Branding is powerful. It associates an array of associations with a commodity. Successful messaging and branding makes it about you, the customer. An excellent and not-so-excellent example of branding happened during this past year. Donald Trump understands its power. Hillary Clinton did not. The reason. Trump’s brand messaging was focused solely on “Make America Great…

  • Want to know more about that website? Use these free tools.

    For Free Insights on Digital Market Intelligence  SimilarWeb is a fantastic digital market intelligence tool. Get an idea of how other websites are doing with a quick traffic overview and snapshot of any website’s referrals. The free version also inlcudes search, social, display, content, audience, similar sites and mobile apps. Now, thanks to a heads-up…

  • Social media: Is it time to quit?

    Writer and blogger —Cal Newport, an associate professor of computer science at Georgetown University and the author of Deep Work: Rules for Focused Success in a Distracted World— opines in the NY Times that social media can be harmful to your career. What do you think? Quit Social Media. Your Career May Depend on It.   I’m a…

  • For folks wondering about B2B social selling

    For folks wondering about B2B social selling

    B2B Social Selling More and more folks prefer to get information online than engage a salesperson. They search out more objective information from internet recommendations. Three out of four B2B buyers rely on social media to engage with peers about buying decisions. In a recent B2B buyers survey, 53% of the respondents reported that social media…

  • Marketing: How to step outside the ‘bubble’

    Marketing: How to step outside the ‘bubble’

    Countless times in marketing strategy meetings, I have heard sentences beginning with and/or containing “I” or “my.” “I wouldn’t respond to/click on that.” “My friends and I thought the idea was great.” “That’s how I would do it/buy/respond.” Not wanting to invalidate a personal POV, especially from a boss or executive, many stay silent. And then…