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Tag: business

  • Social Media: Boost your career

    Remember the post, Social media: Is it time to quit? – here’s an interesting response: Don’t Quit Social. Put It to Work for Your Career Instead. As director of digital communications and social media at the career site Monster, I read, “Quit Social Media. Your Career May Depend on It,” with great interest. The author argues that social…

  • Outstanding free marketing tools you need to know about

    Outstanding free marketing tools you need to know about

    Free Marketing Tools… and More The amount of free marketing tools and information available for marketers, entrepreneurs and those bootstrapping a business is fantastic. However, it can be overwhelming to keep track of everything you might use now or down the road. After creating a comprehensive list of essential free tools for Entrepreneurial Marketing students, (available HERE) one…

  • Powerful lessons that will help you craft your brand

    Powerful lessons that will help you craft your brand

    Branding is powerful. It associates an array of associations with a commodity. Successful messaging and branding makes it about you, the customer. An excellent and not-so-excellent example of branding happened during this past year. Donald Trump understands its power. Hillary Clinton did not. The reason. Trump’s brand messaging was focused solely on “Make America Great…

  • Want to know more about that website? Use these free tools.

    For Free Insights on Digital Market Intelligence  SimilarWeb is a fantastic digital market intelligence tool. Get an idea of how other websites are doing with a quick traffic overview and snapshot of any website’s referrals. The free version also inlcudes search, social, display, content, audience, similar sites and mobile apps. Now, thanks to a heads-up…

  • Social media: Is it time to quit?

    Writer and blogger —Cal Newport, an associate professor of computer science at Georgetown University and the author of Deep Work: Rules for Focused Success in a Distracted World— opines in the NY Times that social media can be harmful to your career. What do you think? Quit Social Media. Your Career May Depend on It.   I’m a…